Bio

Entrepreneur and writer Robert von Goeben has had a 30-year business career doing lots of cool shit, as well as writing about business and other random stuff. Robert has also been featured in scores of media from interviews to speeches to commercials.

Most recently, Robert was the Co-Founder Green Toys Inc., the leading manufacturer of eco-friendly children’s products. Literally starting in a Silicon Valley garage, Green Toys has grown to become one world’s most beloved children’s brands. Robert was the company’s CEO and head of product development till the sale of the company to private equity firm Friend Group in 2012.

Robert previously founded Propellerhead Studios, a Silicon Valley design studio specializing in electronic toys and games. Propellerhead worked with many leading toy companies, including Mattel, Radica and Wild Planet.

Robert spent a lot of year during the first dot-com boom as a Silicon Valley venture capitalist. He was the founder and Managing Director of Starter Fluid, a seed-stage venture capital fund backed by leading institutional and corporate investors, including Compaq Computers and the University of Chicago. Before that, Robert was a founding director of Redleaf Venture Management, one of Silicon Valley’s first Internet-focused venture capital funds.

In his life before that, Robert spent many years in technology in the entertainment field. He started and ran the online division of Geffen Records, establishing one of the first online programs in the entertainment industry. In 1994, Robert and the Geffen team developed what is considered the first digital delivery of music, for which Robert was nominated for the Computerworld award by the Smithsonian Institution. Before that Robert worked in digital imaging with Applied Graphics Inc., working with leading entertainment companies such as Warner Bros., Paramount Pictures, MCA, etc.

A prolific writer, he has contributed to many publications, including Upside Magazine, CNET and HotWired, and is an author of many books on such  topics as baseball parks, cigars, and vodka. He was the co-author of The VC Comic, a widely read parody of venture capital.

Robert lives in Mill Valley, CA with his wife Kathryn Siegler, a world renowned fine artist.

Robert has an MBA from the University of Southern California and a BA in Mathematics from the State University of New York. He holds two US Patents in the field of toys and games.