Robert von Goeben

HEROCROPEntrepreneur and writer Robert von Goeben is the founder of Green Toys Inc., a pioneering children’s products company. He was also the founder of Silicon Valley VC firms Starter Fluid and Redleaf Ventures, and was the head of Internet and online activity at Geffen Records. Von Goeben spends his time writing about entrepreneurship, small business, culture and other random shit.  He’s the author of seven books and many published articles, and lives and works in Northern California with his wife Kathryn Siegler, a world-renowned fine artist.